Property Listing without a plan?

When showing homes in this current market, I often acknowledge to myself that something is really wrong with the picture. Have you ever gotten the feeing that the home you are showing will not sell in your lifetime? Perhaps pricing, appearance, and marketing are missing from the big picture? It's as though the home was listed without a marketing plan. Someone just placed a sign in the ground!

The home could sell, but my experience tells me that the home has little or no chance of ever selling as it is currently marketed. Why is this? Inexperience or indifference comes to mind.

You cannot help but wonder is anyone advising the seller on the homes' appearance, pricing, or any other negatives impeding the sale of the home. But these are all issues that can be corrected!

Pricing a Home to Market: A real estate professional does not list a home at any price the seller chooses. We've gotten used to listing the home at the seller's price. We did not have to qualify the price. Some agents were just buying the listing!

Telling the seller the home is worth way more than the market value just to get the listing. The only problem is that now the homes are not selling! We are in buyer markets in many areas of the nation. If you are so sure the home will sell at the agreed upon listing price … then place in the listing agreement a clause that states, "At no time during the term of the listing agreement will you request a price reduction!"

Identify the Competition: Take off the rose colored glasses, and inform the seller of real current conditions for his home. Competition in price range: from new homes, current market inventory, market absorption rates, offered builder incentives, bonuses, upgrades, improvements, increased commissions and other incentives.

Determine the Negatives and Objections and Correct: Walk the entire property, and take notes! Notes are very important! Date the notepad, and have the seller initial it. If the home needs interior or exterior paint, carpeting, a new roof, or furnaces -- be sure that it is done. This is why they call the current market a buyer's market. There are more goods available for buyers to pick and choose what they want to buy and they can be negotiated on the buyer's terms.

Clean and Immaculate Homes Sell: Cleanliness helps homes sell more quickly -- and at a higher price.

Smelly Homes are Offensive: Vacant homes should be aired out frequently. Odors should never be masked with heavy scented perfumes etc.

Neutralize Those Colors: Neutral colors appeal to more people, so they have a greater chance of selling. Darker colors tend to be more spatial and confining.

Maintain the Exterior: Nothing is worse to drive into a great neighborhood that the buyer really likes and pulling up to the house -- overgrown lawn and all. Homes offered for sale where the lawn is not trimmed appear as "foreclosure bait!" The buyer will say, "Next!"

Don't Posture: When another offer comes in, work it! Don't say I have another offer coming in when you don't! If you do the buyer will step back and wait. Several weeks later when the listing is still showing as, "ACTIVE" the buyer may come back at an even lower price. Selling is not based upon manipulation, or "Liar's Poker!" It is employing time tested strategies, and negotiation skills that allow us to earn a very good living.

Make Available Your Current Contact Information: Voice mails and recording machines need to forward, or provide alternative numbers where you can be reached immediately. If you are going out of town, or plan to go on vacation, have someone cover for you. Return all calls the same day. Do not have other agents show their listings for you without notifying the client first. That is abusive. If you're going to work real estate, then be willing to do what it takes! Remember, others are depending upon you!

Ron Jones

Pictures that sell Properties

~ A picture says a 1000 words...

Get the Right Camera. For real estate, select a camera with a wide-angle lens so you can capture an entire room, or an entire home, in one shot. Wide angle means a lens "equivalent to a 28mm lens" on a 35mm camera, or lower. You'll also want at least a 4X optical zoom (rather than a digital zoom) to highlight specific features of the home. Fortunately, there's now a good selection of wide-angle/zoom cameras in all categories, from compacts to digital SLRs.

Learn a Camera's Features. Today, all digital cameras boast automatic features and presets that help ensure a good picture, whatever the subject and setting. But you need to understand why and when to use each and switch them on.

Think Before You Shoot. Don't just snap away as you walk through the house. Scout each room, and think in terms of how to capture its appeal. That may mean removing clutter, clearing tables and shelves, or rearranging furniture to better convey the possibilities in that space.

Compose Your Shot Use the camera's viewfinder or monitor to visually compose your picture before shooting. See how the image changes when you move closer or away from your subject, or when viewed from different angles.

Use a Tripod or Monopod. When shooting in any poorly lit setting or using zoom, there's always the risk of the picture blurring if you hold the camera. With the camera mounted and stationary, the potential problem is easily eliminated.

Step-Up. Use a stool or step ladder to take a picture from a slightly higher perspective than eye level. Otherwise, your pictures can highlight too much ceiling, rather than what's on floor level.

Turn Up the Lights. For interior shots, turn on all the available lights, even when using flash. If your camera's built-in flash range is too limited, invest in portable lights or an auxiliary flash (if available for your camera). Or, plan to shoot during daytime hours, and take advantage of ambient light.

Avoid Backlit Situations. When the background is bright, the subject can get lost in the shadows. Inside, you can avoid this by drawing the curtains; outside, by tightly framing your subject. Some cameras have specific settings for shooting against a bright background.

Shoot Like a Pro. Take lots of pictures—professional photographers fire away because they know the more they shoot, they more likely they will get that perfect shot. Zoom in and out, shoot interiors with and without flash, move around, and take several pictures of the listing in every room.

If your unsure take more, and use the best shots!

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